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Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 December 08, 05:50

The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting...

Biggest brands: Top 50 grocery brands by sales 2008

By Jane Simms, 23 September 08, 08:30

The value of the top grocery brands has withstood the consumer shift toward bargain-hunting amid the gathering economic gloom.

Biggest brands: Top 20 brand categories 2008

By Jane Simms, 23 September 08, 08:30

Health, environmental and budget concerns have all driven shifts in consumer spending patterns.

Biggest brands: Top 10 brands by product category 2008

By Jane Simms, 23 September 08, 08:30

Below are the top 10 brands by category for supermarket sales for the 52 weeks to 20 April 2008, as compiled exclusively for Marketing by TNS Worldpanel.

Do viewers want more live ads like the Honda skydiving spot?

By Vox pop, 13 June 08, 12:00

Honda's live skydiving ad attracted a lot of media coverage but what did viewers really think about it? Here you can see a short video on the public's reaction, if they watched it, and whether they wo...

Direct marketing leagues tables show industry convergence

By Richard Abbott, 01 April 08, 10:45

LONDON - Direct and sales promotion agencies are taking strides into territory traditionally held by other marketing disciplines.

Top 100 online advertisers

By Nicola Clark, 26 March 08, 08:45

LONDON - Data compiled for Marketing by Nielsen Media Research reveals a buoyant online advertising market, with leading brands as diverse as eBay and Norwich Union significantly growing their investm...