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EC delays proposal for CO2 labelling for car ads

By Alex Brownsell, 22 December 08, 04:10

LONDON - The European Commission (EC) has postponed the publication of a directive recommending a compulsory CO2 labelling system for car ads.

Ford relaunches website

By Fiona Ramsay, 19 December 08, 12:45

LONDON - Ford has revamped its customer website (www.ford.co.uk), offering detailed information for car and van buyers and allowing people to book test drives at their nearest Ford dealer.

Google study argues ads on YouTube have higher brand impact than on TV

By Fiona Ramsay, 19 December 08, 08:45

LONDON - Google is attempting to boost video and display advertising on YouTube by publishing research highlighting the positive brand impact of advertising on the video site.

Volvo campaign stresses low emissions and high style

By Alex Brownsell, 17 December 08, 09:00

LONDON - Volvo is rolling out an integrated launch campaign for its DRIVe eco-brand, using the strapline 'Less emissions, not less style'.

GM ad budget faces slash after US car industry bailout plan rejected

By Daniel Farey-Jones, 12 December 08, 09:25

LONDON - General Motors may have to make deep cuts to its marketing spend after the US Senate refused Detroit's big three carmakers financial assistance yesterday, raising fears of bankruptcy and a kn...

Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.

Feck off is not offensive rules ad watchdog

By Darren Davidson, 10 December 08, 09:25

LONDON - The ad watchdog has allowed Magners Cider to use the phrase "Feck off", made famous in sitcom 'Father Ted' in its advertising following an investigation.

Ford Ka targets youth audience as they 'have fewer credit problems'

By Joe Thomas, 09 December 08, 08:30

Ford is putting mobile marketing at the heart of a campaign designed to attract young drivers to support the launch of the new Ford Ka because it believes that 18-25 year olds, unburdened by credit pr...

McLaren boss queries Honda's 'green' F1 line

By Ed Kemp, 09 December 08, 08:30

LONDON - Vodafone McLaren Mercedes boss Ron Dennis has questioned Honda's 'Earth car' Formula One strategy, as the team bows out of motorsport.

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 December 08, 05:50

The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting...