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GM ad budget faces slash after US car industry bailout plan rejected

By Daniel Farey-Jones, 12 December 08, 09:25

LONDON - General Motors may have to make deep cuts to its marketing spend after the US Senate refused Detroit's big three carmakers financial assistance yesterday, raising fears of bankruptcy and a kn...

Feck off is not offensive rules ad watchdog

By Darren Davidson, 10 December 08, 09:25

LONDON - The ad watchdog has allowed Magners Cider to use the phrase "Feck off", made famous in sitcom 'Father Ted' in its advertising following an investigation.

Fiat to sell Diesel-branded 500 model online only

By Jennifer Whitehead, 08 December 08, 12:20

LONDON - Fiat has teamed up with the fashion label Diesel to launch a limited edition of its new Fiat 500, being sold solely via the internet.

Wieden & Kennedy wins Honda's environmental business

By Nikki Sandison, 08 December 08, 11:15

LONDON - Honda has extended its relationship with Wieden & Kennedy, with the appointment of the agency to its environmental activity across EMEA and Russia following a five-way pitch.

Honda pulls out of Formula 1

By Daniel Farey-Jones, 05 December 08, 09:10

LONDON - Honda has been forced to pull out of Formula 1 due to slumping car sales, sending a shockwave through the sport.

General Motors and Tiger Woods end sponsorship agreement

By Darren Davidson, 25 November 08, 09:25

LONDON - Tiger Woods has become the latest victim of the credit crunch after US car giant General Motors said it was ending its sponsorship deal with the golfer a year early.

City Republic: Darling to slash VAT and raise top rate taxes

By Stephen Foster, 24 November 08, 09:00

LONDON - Here we go then, VAT to be reduced from 17.5% to 15% to pump £12.5bn into the economy and the top rate of tax to be increased to 45% on incomes of over £150,000 -- although not until after th...

Kawasaki uses online survey to stay ahead

By Staff, 24 November 08, 08:40

LONDON - Motorcycle manufacturer Kawasaki Motors UK is to work with Eclipse Marketing to introduce an online Customer Satisfaction Index survey programme, covering the whole of its sales and after-sal...

AOL brings global Autoblog to UK

By Dan Leahul, 17 November 08, 12:05

LONDON - AOL has launched a motoring industry blog in the UK, following the international expansion of its other Weblog brands across Europe.

BMW North America consolidates $90m brief in to Grey

By Staff, 17 November 08, 09:30

NEW YORK - BMW has consolidated its US regional advertising brief in to Grey West, San Francisco -- an account estimated to be worth $90m (£61m) in billings.