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EC delays proposal for CO2 labelling for car ads
LONDON - The European Commission (EC) has postponed the publication of a directive recommending a compulsory CO2 labelling system for car ads.
Ford relaunches website
LONDON - Ford has revamped its customer website (www.ford.co.uk), offering detailed information for car and van buyers and allowing people to book test drives at their nearest Ford dealer.
Google study argues ads on YouTube have higher brand impact than on TV
LONDON - Google is attempting to boost video and display advertising on YouTube by publishing research highlighting the positive brand impact of advertising on the video site.
Volvo campaign stresses low emissions and high style
LONDON - Volvo is rolling out an integrated launch campaign for its DRIVe eco-brand, using the strapline 'Less emissions, not less style'.
Ford formally considers Volvo sale
LONDON - Motoring giant Ford has announced it is looking to sell Swedish marque Volvo in an effort to strengthen its balance sheet.
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