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Biggest brands: Top 100 advertisers 2008

By Amanda Nottage, 11 December 08, 09:53

Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.

Ford Ka targets youth audience as they 'have fewer credit problems'

By Joe Thomas, 09 December 08, 08:30

Ford is putting mobile marketing at the heart of a campaign designed to attract young drivers to support the launch of the new Ford Ka because it believes that 18-25 year olds, unburdened by credit pr...

McLaren boss queries Honda's 'green' F1 line

By Ed Kemp, 09 December 08, 08:30

LONDON - Vodafone McLaren Mercedes boss Ron Dennis has questioned Honda's 'Earth car' Formula One strategy, as the team bows out of motorsport.

Biggest brands: Top 100 Direct Mail Advertisers 2008

08 December 08, 05:50

The combination of an economic downturn, cheaper direct marketing channels and pressure from the green lobby has led to a 6% drop in direct mail spend, but while brands are getting better at targeting...

Car marques plot low-cost ranges

By Alex Brownsell, 02 December 08, 12:20

LONDON - A growing number of car manufacturers are looking to create low-cost sub-brands to drive sales during the downturn, according to industry experts.

Vauxhall roster vies for Astra relaunch ad brief

By Alex Brownsell, 02 December 08, 08:45

LONDON - General Motors (GM) is lining up its roster of agencies to pitch for the pan-European advertising business backing the forth-coming Astra model.

Ford formally considers Volvo sale

By Alex Brownsell, 01 December 08, 04:50

LONDON - Motoring giant Ford has announced it is looking to sell Swedish marque Volvo in an effort to strengthen its balance sheet.

We'll Call You - Vauxhall

By Staff, 25 November 08, 01:15

Having recently bought a Corsa, the news that parent company GM is in financial trouble led Marketing's Mystery Caller to wonder what guarantees it could offer on the warranty

Mark Ritson on Branding: Death from natural causes

By Mark Ritson, 25 November 08, 08:30

The recession will bring about the demise of some brands, but this is just the way of capitalism

Vauxhall adds 'fashion' grille

By Staff, 25 November 08, 08:00

LONDON - Vauxhall is partnering with luxury menswear brand Simon Carter to design two special- edition grille badges for the launch of its premium saloon model, Insignia.