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Renault creates quiz show for new Megane

LONDON - Renault is launching a series of trivia quizzes in shopping centres as part of its through-the-line campaign to launch the latest Megane.

Ford launches "glamour" push for new Fiesta

LONDON - Ford has launched an experiential campaign in UK shopping centres to drive awareness of its new Fiesta hatchback.

Chrysler offers 50percent off fuel in sales drive

LONDON - Chrysler is planning to take advantage of high fuel prices by offering prospective customers 50percent off of petrol for rest of the year.

Honda launches family test drive weekends

LONDON - Honda is set to launch a series of experiential weekends this July offering treats for the family as an enticement.

Virgin Radio runs 'Free Fuel Monday' promo

LONDON - Virgin Radio is launching a 'Free Fuel Monday' promotion on its Christian O’Connell breakfast show.

Renault stages family fun days to flag up test drives

LONDON - Renault has launched a family day out promotion to generate participation in its annual test drive programme.

Vauxhall to launch 'Britain's Next Top Model' roadshow

LONDON - Vauxhall has teamed up with television show 'Britain’s Next Top Model' for an experiential roadshow to drive sales of its Tigra coupe amongst young women.

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