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Hyundai and Kia to develop separate identities

By Alex Brownsell, 04 November 08, 08:00

LONDON - Korean car manufacturer Hyundai is looking to further differentiate itself from its sister brand Kia to achieve greater standout in the UK market.

Renault Nissan centralises £650m media account into OMD

By Alison Donnelly, 03 November 08, 06:01

LONDON - Renault Nissan has appointed OMD to handle its £650m pan-European media account, ending a six month review process.

BR Video: Bond's back but which brands are most associated with 007?

By Nikki Sandison and Jacquie Bowser, 31 October 08, 11:00

LONDON - Aston Martin and Omega watches are the brands most associated with James Bond according to members of the public interviewed in the latest Brand Republic Video -- watch it now.

Kershaw exits TDA after 15 months and "job done"

By Noelle McElhatton, 29 October 08, 09:30

LONDON - Simon Kershaw, executive creative director at Cheltenham-based TDA, has left the agency after 15 months in the role.

Government's £100m electric car scheme draws mixed response

By Alex Brownsell, 28 October 08, 09:30

LONDON - The Government has launched a £100m investment programme to promote the use of eco-friendly vehicles, and is looking for motor brands to participate in the scheme.

The Marketing Profile: Richard Hudson of BMW

By Alex Brownsell, 28 October 08, 08:30

LONDON - Vorsprung durch technik, or, to non-German speakers, advancement through technology, may be the phrase one immediately associates with luxury car brand Audi. No one, however, has put those wo...

Toyota hires iCrossing to handle search marketing for IQ model

By Fiona Ramsay, 24 October 08, 10:20

LONDON - Toyota is driving a search marketing campaign designed to engage with early adopter consumers before the launch of new model Toyota IQ, due to go into production this year.

ESPN and Land Rover team up to relaunch Scrum rugby website

By Dan Leahul, 23 October 08, 11:10

LONDON - Sports network ESPN announced that it will re-brand and relaunch the rugby website Scrum.com as ESPNscrum.com and has named Land Rover as its exclusive launch partner.

City Republic: Business as unusual?

By Stephen Foster, 22 October 08, 09:10

LONDON - Tory business policy in disarray, car meltdown, Yahoo! back on the takeover agenda and bank deals may still unravel.

Goodyear promotes safety message

By Gemma Charles, 21 October 08, 03:56

LONDON - Goodyear, one of the world's biggest tyre manufacturers, is launching an integrated advertising campaign to highlight its safety credentials.