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New animated Airmiles TV ad

By Hadassah Nymark, 24 December 08, 08:00

LONDON - The first Airmiles TV ad for four years launches this Boxing Day.

EC delays proposal for CO2 labelling for car ads

By Alex Brownsell, 22 December 08, 04:10

LONDON - The European Commission (EC) has postponed the publication of a directive recommending a compulsory CO2 labelling system for car ads.

Volkswagen high-kicks into latest campaign for new Golf

By Hadassah Nymark, 22 December 08, 10:40

LONDON - Volkswagen are taking inspiration from the east with its latest campaign, created by DDB, for new model Golf VI.

Ford relaunches website

By Fiona Ramsay, 19 December 08, 12:45

LONDON - Ford has revamped its customer website (www.ford.co.uk), offering detailed information for car and van buyers and allowing people to book test drives at their nearest Ford dealer.

Google study argues ads on YouTube have higher brand impact than on TV

By Fiona Ramsay, 19 December 08, 08:45

LONDON - Google is attempting to boost video and display advertising on YouTube by publishing research highlighting the positive brand impact of advertising on the video site.

Volvo campaign stresses low emissions and high style

By Alex Brownsell, 17 December 08, 09:00

LONDON - Volvo is rolling out an integrated launch campaign for its DRIVe eco-brand, using the strapline 'Less emissions, not less style'.

TBWA\Worldwide promotes Manchester chief

By Hadassah Nymark, 15 December 08, 03:25

LONDON - Robert Harwood-Matthews, the chief executive of TBWA\Manchester, has been promoted to global managing director of TBWA\Worldwide.

Mountain setting for Land Rover print ads

By Staff, 15 December 08, 12:35

LONDON - Land Rover has released a series of print ads, produced by Prolam Y&R Santiago.

Lévy: 'Publicis set to suffer from car market downturn'

By Staff, 15 December 08, 10:55

LONDON - Publicis' chief executive, Maurice Lévy, yesterday admitted that his company would be hit by a downturn in the car market.

GM ad budget faces slash after US car industry bailout plan rejected

By Daniel Farey-Jones, 12 December 08, 09:25

LONDON - General Motors may have to make deep cuts to its marketing spend after the US Senate refused Detroit's big three carmakers financial assistance yesterday, raising fears of bankruptcy and a kn...