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Seat UK launches Club site

By Daniel Farey-Jones, 30 September 08, 02:35

LONDON - Seat UK has launched a CRM and brand experience programme based around a website built by marketing data specialist Tangible Data.

Ford switches Mark Simpson to UK marketing director

By Alex Brownsell, 30 September 08, 09:51

LONDON - Mark Simpson, Ford of Europe's director of marketing communications, is to take over as Ford of Britain's marketing director.

What marketers really need to know about the credit crunch

By Nicola Clark, 30 September 08, 08:00

LONDON - Using exclusive research from Henley Centre HeadlightVision, Marketing looks behind the gloomy headlines to examine the true impact the economic situation is having on consumer spending and w...

Half of consumers to buy less says Henley Centre study

By Nicola Clark, 30 September 08, 08:00

LONDON - More than half of all people plan to consume less over the coming year as anxiety over the uncertain economic outlook weighs on the minds of the consumers.

Tough times for car sales

By Alex Brownsell, 30 September 08, 08:48

LONDON - The automotive industry is having a year to forget. Sales of new cars for the year to date are down by nearly 4% on 2007, while sales in August fell a catastrophic 18.6% year-on-year, accordi...

How marketers can benefit from the recession

30 September 08, 08:00

LONDON - Will Galgey, Managing Director of Henley Centre HeadlightVision, give marketers' tips on how to thrive in 'credit crunch.'

Hyundai pulls £12m ad account from VCCP

By Darren Davidson, 30 September 08, 09:10

LONDON - Hyundai has ended its four year relationship with VCCP, which handles its £12m advertising account, and plans to take the business in-house.

BMW repositions fun-loving Mini as cheap to run

By Fiona Ramsay, 29 September 08, 03:03

LONDON - Mini, the BMW-owned marque, is set to launch an online ad campaign as consumers look for more cost- and fuel-efficient automobiles.

McDonald's and Toyota among first sponsors of MySpace Music

By Fiona Ramsay, 25 September 08, 11:08

LONDON - Sony Pictures, McDonald's, State Farm and Toyota are the first brands to have signed up to sponsor social network MySpace's new ad-supported MySpace Music site, which brings together free onl...

Online ad network Platform V launches

By Fiona Ramsay, 25 September 08, 10:02

LONDON - Sales house Media Initiatives Group has launched an online ad network, Platform V, having secured deals with automotive websites to join the platform and ad campaigns from several car manufac...