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Alfa Romeo places poster at 'lowest point on Earth'
LONDON - Fiat-owned car marque Alfa Romeo has placed a poster ad 11,000 metres below sea level to promote a discount offer for its 147 model.
Michelin moves $43m US media from MediaCom to MEC
NEW YORK - Michelin has moved its estimated $43m US media planning and buying account from MediaCom to WPP sister agency Mediaedge:cia.
Video: Watch Vauxhall's new 'Ocean's Eleven' ad for Astra
LONDON - General Motors-owned Vauxhall is launching an Ocean's Eleven-style ad campaign, to help target the new version of its high-selling Astra model at male drivers.
SEAT backs new Ibiza with bearded 'Cupid' character
LONDON - Volkswagen-owned SEAT is rolling out a tongue-in-cheek TV campaign showing consumers literally falling head over heels in love with its latest Ibiza Cupra model.
Publicis Groupe and Renault renew longstanding ad deal
LONDON - Renault has renewed its longstanding international advertising account with Publicis Groupe for a further three years to the end of 2012.
Honda launches cinema campaign alongside Avatar film release
LONDON - Honda is launching a cinema campaign to coincide with the release of James Cameron's Avatar, promoting its Civic model.
Toyota Australia pulls online ad labelled 'incestuous'
LONDON - Car manufacturer Toyota has pulled an online ad for its new Yaris model after receiving complaints from users who labelled the video 'incestuous', 'degrading' and 'sexist', while its creator ...
Study claims advertising executives destroy £11.50 for every £1 they create
LONDON - Childcare workers and hospital cleaners are worth more to society than advertising executives and bankers, according to a study by the think tank New Economics Foundation.
Haymarket bucks trend to take digital property into print
LONDON - Haymarket Publishing, owner of Brand Republic and Autocar, has reversed the current publishing trend to launch an annual print edition of its online-only motoring website PistonHeads.com.
Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing
Cars have never been simply about getting from A to B. On a rational level, they don't really stack up.
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