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Alfa Romeo places poster at 'lowest point on Earth'

By Alex Brownsell, 23 December 09, 12:15

LONDON - Fiat-owned car marque Alfa Romeo has placed a poster ad 11,000 metres below sea level to promote a discount offer for its 147 model.

Michelin moves $43m US media from MediaCom to MEC

By Staff, 22 December 09, 03:25

NEW YORK - Michelin has moved its estimated $43m US media planning and buying account from MediaCom to WPP sister agency Mediaedge:cia.

Honda launches cinema campaign alongside Avatar film release

By Sarah Johnson, 15 December 09, 10:25

LONDON - Honda is launching a cinema campaign to coincide with the release of James Cameron's Avatar, promoting its Civic model.

Haymarket bucks trend to take digital property into print

By Staff, 11 December 09, 09:00

LONDON - Haymarket Publishing, owner of Brand Republic and Autocar, has reversed the current publishing trend to launch an annual print edition of its online-only motoring website PistonHeads.com.

ITV World Cup coverage to be sponsored by Hyundai and Lucozade

By Daniel Farey-Jones, 09 December 09, 12:00

LONDON - ITV's football World Cup coverage will be jointly sponsored by Hyundai and Lucozade Sport.

Fiat is UK launch partner for MySpace Music

By Sarah Johnson, 03 December 09, 10:15

LONDON - Fiat Punto Evo has signed up as the launch partner of MySpace Music, which will go live today.

BMW reviews UK advertising account out of WCRS after 29 years

By Staff, 03 December 09, 01:30

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.

Ford first car brand to advertise on Mumsnet

By Alex Brownsell, 01 December 09, 08:45

LONDON - Ford plans to capitalise on the growing profile of Mumsnet by becoming the first car manufacturer to advertise on the parenting site.

Honda launches digital campaign for VFR1200F motorcycle launch

By Jacquie Bowser, 27 November 09, 01:25

LONDON - Digital agency Crayon has created a pan-European digital campaign for Honda to promote its road sports motorcycle, the VFR1200F.

Ex Procter & Gamble global media head Bernhard Glock joins media-barter firm Miroma

By Staff, 25 November 09, 12:20

LONDON - Bernhard Glock, the former global media chief responsible for Procter & Gamble's $8.5bn media budget, has become a non-executive director of Miroma, which specialises in media barter.