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Toyota Australia pulls online ad labelled 'incestuous'

By Jacquie Bowser, 14 December 09, 03:00

LONDON - Car manufacturer Toyota has pulled an online ad for its new Yaris model after receiving complaints from users who labelled the video 'incestuous', 'degrading' and 'sexist', while its creator ...

Haymarket bucks trend to take digital property into print

By Staff, 11 December 09, 09:00

LONDON - Haymarket Publishing, owner of Brand Republic and Autocar, has reversed the current publishing trend to launch an annual print edition of its online-only motoring website PistonHeads.com.

Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing

By Andew Walmsley, 10 December 09, 11:30

Cars have never been simply about getting from A to B. On a rational level, they don't really stack up.

Honda launches online customer panel through HS&P

By Jacquie Bowser, 04 December 09, 02:20

LONDON - Relationship marketing agency HS&P has launched an online CRM and research tool for Honda that gives the manufacturer instant feedback on key issues that are important to its customers.

Fiat is UK launch partner for MySpace Music

By Sarah Johnson, 03 December 09, 10:15

LONDON - Fiat Punto Evo has signed up as the launch partner of MySpace Music, which will go live today.

BMW reviews UK advertising account out of WCRS after 29 years

By Staff, 03 December 09, 01:30

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.

Brands begin to dance to the tune of social media

By Adam Woods, 02 December 09, 03:50

LONDON - Although it may appear to be a fuzzy science, the social-media sphere offers brands unrivalled potential for consumer interaction, writes Adam Woods