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Honda launches online customer panel through HS&P

By Jacquie Bowser, 04 December 09, 02:20

LONDON - Relationship marketing agency HS&P has launched an online CRM and research tool for Honda that gives the manufacturer instant feedback on key issues that are important to its customers.

BMW reviews UK advertising account out of WCRS after 29 years

By Staff, 03 December 09, 01:30

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.

CREATIVE STRATEGY - Can Direct Line cut through the consumer apathy surrounding insurance brands?

By Simon S Kershaw, 10 November 09, 04:41

Insurance providers are an unlovable lot, argues Simon Kershaw, for whom insurance = rip off. But does a mailer from Direct Line manage to engage at least?

Škoda promotes Yeti launch with interactive 'pop-up book' online campaign aimed at families

By Noelle McElhatton, 10 November 09, 10:51

LONDON - Škoda is to launch a new online campaign to promote its new crossover vehicle, the Škoda Yeti.

Hyundai launches UK mail campaign as it scoops Marketer of the Year award in the US

By Noelle McElhatton, 09 November 09, 02:01

LONDON - A new direct marketing campaign for Hyundai, one of the UK's best selling car makers, encourages recipients to determine what's important to them when choosing a car, using a branded highligh...

Peugeot's multi-tasking game gathers phone numbers

By Jennifer Whitehead, 06 November 09, 11:05

LONDON - Euro RSCG 4D Digital has created a game challenging people to multi-task on their computer and phone as part of a push to launch the Peugeot 3008 Crossover.

VW mounts "highly targeted" iPhone app-only campaign for new GTI

By Noelle McElhatton, 23 October 09, 01:18

LONDON - Volkswagen is launching its latest GTI model in the US solely using an iPhone app, a move believed to be a first for the car industry.

How can Lexus shout 'understatement'?

By Simon S Kershaw, 23 October 09, 11:56

CRITIQUE - The average Lexus driver exudes a quiet confidence. They have cash, but don't flaunt it. This presents the marque's direct marketing with an interesting challenge, as Simon Kershaw discover...

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

By Noelle McElhatton, 15 October 09, 02:22

They work for household brand names, have power of life and death over agencies and suppliers but they themselves have had a torrid year. Or have they?