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Michelin moves $43m US media from MediaCom to MEC
NEW YORK - Michelin has moved its estimated $43m US media planning and buying account from MediaCom to WPP sister agency Mediaedge:cia.
BMW UK calls a pitch for its DM and ad account
LONDON - BMW UK has called a pitch for its advertising, digital and direct marketing accounts.
Ex Procter & Gamble global media head Bernhard Glock joins media-barter firm Miroma
LONDON - Bernhard Glock, the former global media chief responsible for Procter & Gamble's $8.5bn media budget, has become a non-executive director of Miroma, which specialises in media barter.
CREATIVE STRATEGY - Can Direct Line cut through the consumer apathy surrounding insurance brands?
Insurance providers are an unlovable lot, argues Simon Kershaw, for whom insurance = rip off. But does a mailer from Direct Line manage to engage at least?
Hyundai launches UK mail campaign as it scoops Marketer of the Year award in the US
LONDON - A new direct marketing campaign for Hyundai, one of the UK's best selling car makers, encourages recipients to determine what's important to them when choosing a car, using a branded highligh...
How can Lexus shout 'understatement'?
CRITIQUE - The average Lexus driver exudes a quiet confidence. They have cash, but don't flaunt it. This presents the marque's direct marketing with an interesting challenge, as Simon Kershaw discover...
Digital Agency League Table 2009
While other disciplines struggle in the tough economy, digital agencies are reaping the rewards as marketers look to make the most of the platform's budget-friendly attributes.
BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?
They work for household brand names, have power of life and death over agencies and suppliers but they themselves have had a torrid year. Or have they?
Syzygy UK hires former Proximity London and Weapon 7 director to lead Mazda account
LONDON - Digital direct agency Syzygy has appointed a new group account director to lead its Mazda Europe and Mazda UK account.
Volkswagen Polo launches £1 million movie-based integrated campaign targeting women
LONDON - Volkswagen is mounting what is says is its biggest-ever retailer launch for the new VW Polo.
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