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Michelin moves $43m US media from MediaCom to MEC

By Staff, 22 December 09, 03:25

NEW YORK - Michelin has moved its estimated $43m US media planning and buying account from MediaCom to WPP sister agency Mediaedge:cia.

Publicis Groupe and Renault renew longstanding ad deal

By Daniel Farey-Jones, 16 December 09, 09:30

LONDON - Renault has renewed its longstanding international advertising account with Publicis Groupe for a further three years to the end of 2012.

Toyota Australia pulls online ad labelled 'incestuous'

By Jacquie Bowser, 14 December 09, 03:00

LONDON - Car manufacturer Toyota has pulled an online ad for its new Yaris model after receiving complaints from users who labelled the video 'incestuous', 'degrading' and 'sexist', while its creator ...

Haymarket bucks trend to take digital property into print

By Staff, 11 December 09, 09:00

LONDON - Haymarket Publishing, owner of Brand Republic and Autocar, has reversed the current publishing trend to launch an annual print edition of its online-only motoring website PistonHeads.com.

ITV World Cup coverage to be sponsored by Hyundai and Lucozade

By Daniel Farey-Jones, 09 December 09, 12:00

LONDON - ITV's football World Cup coverage will be jointly sponsored by Hyundai and Lucozade Sport.

Honda launches online customer panel through HS&P

By Jacquie Bowser, 04 December 09, 02:20

LONDON - Relationship marketing agency HS&P has launched an online CRM and research tool for Honda that gives the manufacturer instant feedback on key issues that are important to its customers.

Autoquake appoints former Expedia president to CEO role

By James Quilter, 27 November 09, 03:00

LONDON - Online used car retailer Autoquake has appointed former Expedia president Dermot Halpin as its next CEO.

Honda launches digital campaign for VFR1200F motorcycle launch

By Jacquie Bowser, 27 November 09, 01:25

LONDON - Digital agency Crayon has created a pan-European digital campaign for Honda to promote its road sports motorcycle, the VFR1200F.

Minis picked to transport athletes and staff during London 2012

By Jacquie Bowser, 19 November 09, 09:20

LONDON - Olympic athletes and officials are to be driven around London in the iconic British Mini during the 2012 Games after BMW was named official car sponsor of the event.

Peugeot's multi-tasking game gathers phone numbers

By Jennifer Whitehead, 06 November 09, 11:05

LONDON - Euro RSCG 4D Digital has created a game challenging people to multi-task on their computer and phone as part of a push to launch the Peugeot 3008 Crossover.