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Alfa Romeo places poster at 'lowest point on Earth'

By Alex Brownsell, 23 December 09, 12:15

LONDON - Fiat-owned car marque Alfa Romeo has placed a poster ad 11,000 metres below sea level to promote a discount offer for its 147 model.

Video: Watch Vauxhall's new 'Ocean's Eleven' ad for Astra

By Alex Brownsell, 21 December 09, 10:30

LONDON - General Motors-owned Vauxhall is launching an Ocean's Eleven-style ad campaign, to help target the new version of its high-selling Astra model at male drivers.

SEAT backs new Ibiza with bearded 'Cupid' character

By Alex Brownsell, 21 December 09, 10:50

LONDON - Volkswagen-owned SEAT is rolling out a tongue-in-cheek TV campaign showing consumers literally falling head over heels in love with its latest Ibiza Cupra model.

Honda launches cinema campaign alongside Avatar film release

By Sarah Johnson, 15 December 09, 10:25

LONDON - Honda is launching a cinema campaign to coincide with the release of James Cameron's Avatar, promoting its Civic model.

Study claims advertising executives destroy £11.50 for every £1 they create

By Staff, 14 December 09, 12:00

LONDON - Childcare workers and hospital cleaners are worth more to society than advertising executives and bankers, according to a study by the think tank New Economics Foundation.

Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing

By Andew Walmsley, 10 December 09, 11:30

Cars have never been simply about getting from A to B. On a rational level, they don't really stack up.

Castrol hires former Arsenal stars for football campaign

By Alex Brownsell, 10 December 09, 10:15

LONDON - Castrol has launched a football-themed campaign to support its sponsorship of the FIFA World Cup.

Skoda UK promotes Chris Newitt to top marketing job

By Alex Brownsell, 08 December 09, 12:30

LONDON - Volkswagen has promoted Chris Newitt to the role of Skoda UK head of marketing.

RAC launches range of thermal blankets

By Alex Brownsell, 03 December 09, 10:45

LONDON - Breakdown services brand RAC is launching a range of thermal blankets to help prevent illnesses when drivers break down in bad weather conditions.