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Škoda promotes Yeti launch with interactive 'pop-up book' online campaign aimed at families

By Noelle McElhatton, 10 November 09, 10:51

LONDON - Škoda is to launch a new online campaign to promote its new crossover vehicle, the Škoda Yeti.

Skoda's Mary Newcombe exits marketing role

By Joe Thomas, 10 November 09, 09:00

LONDON - Skoda's head of marketing, Mary Newcombe, has been moved into a non-marketing role at the marque's parent Volkswagen Group.

Hyundai launches UK mail campaign as it scoops Marketer of the Year award in the US

By Noelle McElhatton, 09 November 09, 02:01

LONDON - A new direct marketing campaign for Hyundai, one of the UK's best selling car makers, encourages recipients to determine what's important to them when choosing a car, using a branded highligh...

Renault to raise brand awareness in schools by sponsoring Key Stage Two teaching material

By Joe Thomas, 09 November 09, 09:50

LONDON - Renault is launching a marketing campaign in schools called 'Tales from the Glovebox'.

Hyundai appoints MPG to £150m account

By Sarah Johnson, 06 November 09, 05:00

LONDON - The Hyundai Kia Automotive Group has appointed MPG to its estimated £150m international media planning and buying account.

Peugeot's multi-tasking game gathers phone numbers

By Jennifer Whitehead, 06 November 09, 11:05

LONDON - Euro RSCG 4D Digital has created a game challenging people to multi-task on their computer and phone as part of a push to launch the Peugeot 3008 Crossover.