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Peugeot flirts with consumers in DriveSexy campaign

By Alex Brownsell, 30 January 09, 03:30

LONDON - Peugeot is rolling out a new creative concept to improve the desirability of its brand. The integrated campaign, entitled 'DriveSexy', will focus on the French manufacturer's new 207 and 308 ...

Citroen reviews direct account

By Joe Thomas, 30 January 09, 01:00

LONDON - Citroen has called a formal review of its below-the-line marketing account.

Toyota awards direct account to Kitcatt Nohr

By Joe Thomas, 29 January 09, 10:00

LONDON - Toyota GB has appointed Kitcatt Nohr Alexander Shaw to handle its direct marketing account following a pitch.

Kitcatt Nohr scoops Toyota account to focus on lead generation

By Noelle McElhatton, 29 January 09, 08:00

LONDON - Toyota (GB) has appointed Kitcatt Nohr Alexander Shaw to its direct marketing account, six months after the agency won the account for Toyota's luxury brand Lexus.

Ford names Elena Ford head of global marketing

By Ed Kemp, 28 January 09, 05:00

LONDON - Ford has hired Elena Ford, the great, great granddaughter of Henry Ford, as director of global marketing, sales and service operations.

Mitsubishi aims for laughs with ITV sponsorship deal

By Sarah Johnson, 28 January 09, 09:55

LONDON - Mitsubishi Motors has signed a sponsorship deal with ITV's You've Been Framed to launch on 31 January.

Ford keeps it in family with appointment of global marketing chief

By James Quilter, 28 January 09, 09:05

LONDON - Ford has appointed Elena Ford to the new position of director of global marketing sales and service with a brief to integrate its worldwide marketing as the auto giant turns to focus on small...

Marketers need to be wary of price comparison sites

By Mary Cowlett, 27 January 09, 03:50

LONDON - Traffic to price-comparison sites has risen as the economy has slowed, but marketers may need to approach them with caution

Defra to tighten code on environmental claims

By Alex Brownsell, 27 January 09, 09:30

LONDON - The Department for Environment, Food and Rural Affairs (Defra) is reviewing its guidelines advising where brands are permitted to make environmental claims in their marketing. A new version o...