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Mercedes-Benz 'environmental' ad banned by ASA

By Staff, 30 September 09, 08:31

LONDON - An ad for Mercedes-Benz has been banned by the Advertising Standards Authority (ASA) after a complaint that it exaggerated the level of CO2 reductions for its E-Class range.

Renault's new brand-led approach to focus on sustainable mobility

By Alex Brownsell, 29 September 09, 09:15

LONDON - Renault is to run a brand campaign early next year to support its shift to a sustainability-based marketing strategy.

The Marketing Profile: Jim Farley of Ford

By Alex Brownsell, 29 September 09, 08:30

A relentless travel schedule has left Jim Farley, group vice-president of global marketing at Ford Motor Company, feeling tired and a little crabby, and a recent visit to the Frankfurt Motor Show has ...

Government to extend car scrappage scheme

By Gemma Charles, 28 September 09, 03:15

BRIGHTON - The government is poised to extend its popular car scrappage scheme by allocating the funding for a further 100,000 new car purchases.

Car scrappage scheme to be extended

By Daniel Farey-Jones, 28 September 09, 02:50

LONDON - The Government is to announce an extension of the car scrappage scheme, which is likely to prolong the adspend burst from car manufacturers.

Peugeot launches personalised pan-European CRM portal

By Noelle McElhatton, 23 September 09, 12:28

LONDON - Peugeot has launched a new website for its customers through digital and eCRM specialist Underwired.

Castrol uses cameras and digital billboards to talk directly to motorists

By Daniel Farey-Jones, 21 September 09, 08:40

LONDON - Castrol is combining speed camera technology with digital roadside billboards to tell around 200,000 drivers what the best oil for their vehicle is in a new ad campaign.

Car industry calls on UK government to extend scrappage scheme

By Alex Brownsell, 18 September 09, 01:00

LONDON - The Society of Motor Manufacturers and Traders (SMMT), the body which represents the UK automotive industry, has called for the Government to extend its scrappage incentive scheme.

Interbrand's Top 100 global brands 2009

By Becky Wilkerson, 18 September 09, 09:10

LONDON - Google has notched up the biggest rise in brand value, according to Interbrand's latest listing of the 100 most valuable global brands.

Financial brands hardest hit in Interbrand's global survey

By Jennifer Whitehead, 18 September 09, 08:45

LONDON - Financial brands have taken a hammering over the past year, with internationally famous names such as Citi and UBS seeing the value of their brand slashed in half.