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OFT cracks down on 'deceptive' promotional blogging

By Ed Owen, 13 December 10, 10:56

The Office of Fair Trading has won a pledge from blogging company Handpicked Media, that promotional blogs and tweets should fully disclose comments made in return for payment.

Jeep targets snowed-in consumers with latest campaign

By Alex Brownsell, 08 December 10, 10:41

Jeep is launching its biggest UK marketing campaign of the year to target drivers frustrated by the cold weather.

Vodafone launches F1 video in social media push

By Sarah Shearman, 08 December 10, 08:00

Vodafone has released an online video today featuring the Vodafone McLaren Mercedes Formula 1 drivers Lewis Hamilton and Jenson Button as part of its Vodafone Racing Facebook campaign.

Disney and Fiat first to run ads on Google images

By Sarah Shearman, 30 November 10, 08:00

Disney, Fiat and Mazda are among the first UK advertisers to run ads alongside image searches on Google.

Ford draws up branded entertainment strategy

By Alex Brownsell, 16 November 10, 08:00

Ford of Britain is revamping its marketing strategy in an effort to strengthen its appeal as a trusted car marque.

German companies block access to social networks

By Media Culpa, 25 October 10, 12:03

Two weeks ago, I blogged about how German car maker Porsche was blocking employees' access to social networks such as Facebook and Xing for fears of industrial espionage.

Range Rover signs up 40-plus celebs to tweet Evoque model

By Ben Bold, 25 October 10, 08:47

Range Rover is tapping into the power of Twitter with the recruitment of more than 40 trendsetters, including model Daisy Lowe and former 'GMTV' presenter Ben Shephard, to tweet about the new Evoque 4...

Nissan creates 'first-ever' Flash-enabled phone app

By Ben Bold, 18 October 10, 02:50

Nissan has developed what it claims is the first-ever Flash-enabled smartphone app, which can be viewed via a browser instead of being downloaded.

Faithless teams up with Shazam for album and tour launch

By Mark Banham, 04 October 10, 12:58

Dance group Faithless has partnered with the mobile music library Shazam to promote their UK tour and their new album 'The Dance' with TV ads across the UK.