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Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.

RAC launches Christmas breakdown gift cards

By Alex Brownsell, 13 December 10, 10:45

Breakdown cover provider RAC has launched what it claims to be the UK's first "breakdown gift card", targeting consumers in the build-up to Christmas.

Harry Potter helps BMW make 'cinema advertising history'

By Katherine Levy, 25 November 10, 04:05

BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad from a single film, thanks to the popularity of the latest Harry Potter movie.

Infiniti launches pan-European drive for new model

By Sara Kimberley, 26 October 10, 09:34

Infiniti, the premium performance car brand, is launching a pan-European campaign to promote its new model Infiniti M.

CREATIVE STRATEGY - Nissan shows that street cred doesn't come easy

By Simon S Kershaw, 06 October 10, 04:00

When you've worked in most kinds of agencies - advertising, design, digital, direct marketing, sales promotion - what do you learn about the various disciplines?

VW creates augmented reality Golf Match

By Sarah Shearman, 27 August 10, 01:10

Volkswagen has launched an augmented reality campaign to promote the features of its Golf Match model, to new car buyers and Golf prospects.

Clash-Media shuts UK trading operation

By John Reynolds, 23 July 10, 03:51

Clash-Media, the lead-generation company, closed its UK trading operation today (23 June), with nine redundancies.

PROMOTIONAL FEATURES: The Road to Recovery Essays

By Noelle McElhatton, 17 July 10, 02:33

We're on a road to recovery where marketers must keep on spending, writes Miles Templeman, director general of the Institute of Directors

CREATIVE STRATEGY: Feeling broody, anyone? Lexus may have the answer

By Simon S Kershaw, 15 July 10, 03:40

Simon Kershaw applauds a Lexus press insert for gathering the tyre-kickers with striking creative.

PROMOTIONAL FEATURE: Find and target customers in the social media maze

By Steve Plimsoll, 12 July 10, 02:54

With the right database tools, brands can use social media to identify consumers' interests, and help tailor and track their campaigns, writes Steve Plimsoll of Acxiom.