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AA recruits John Cleese for home emergency ads

By John Reynolds, 18 October 10, 12:30

The AA is supporting its push into home emergency services with an ad campaign fronted by comedian John Cleese.

Autoglass aims to become top-five service brand

By Jennifer Whitehead, 01 September 10, 12:18

Autoglass is beginning a marketing drive aimed at making it one of the top-five service brands in the country with its first television sponsorship, of Sky Sports News.

Michelin tackles safety issue ahead of new tyre-labelling regulations

By Jennifer Whitehead, 26 August 10, 11:00

Michelin, the tyre company, is pre-empting the introduction of tyre-labelling regulations in Europe with its new advertising campaign.

Jaguar backs England 2018 World Cup bid

By Mark Banham, 12 August 10, 12:30

Jaguar Land Rover has signed up as an official supporter of England's 2018 Football World Cup and will supply cars in support of the bid.

Sheffield Arena to become Motorpoint Arena

By Jacob Mathias, 11 August 10, 03:20

Car supermarket brand Motorpoint has bought the naming rights to the Sheffield Arena, rebranding the venue for the next five years as the Motorpoint Arena.

Vauxhall promotes 'lifetime' warranty

By Alex Brownsell, 05 August 10, 02:41

Vauxhall is launching a campaign to support its latest initiative that will see it offer consumers a "lifetime" warranty on all new cars from the day of registration.