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The evolution of decision making

By Richard Morris, 08 December 10, 08:00

How men's purchasing decisions change as they progress through different stages in life and the importance of their 'involvement' in those decisions is revealed in data from Carat's CCS study.

OFT threatens fines for 'misleading' pricing

By Ed Owen, 02 December 10, 12:01

Budget airlines and other sectors may need to watch their step after the Office of Fair Trading (OFT) issued new guidelines about misleading consumers with confusing pricing.

Survey reveals Ford as the UK's favourite car brand

By Joe Thomas, 16 July 10, 02:35

Ford has been voted the UK's favourite car marque, with Skoda the preferred choice of retired consumers, according to a new poll.

BR Video: Public debates practicality of electric cars

By Jacob Mathias, 07 July 10, 09:30

Electric cars are catching people's attention, with some indicating they are considering making the switch next time they buy a car, according to our latest BR video.

Sector Insight: Car and Van Hire

By Jane Bainbridge, 26 May 10, 12:00

Any growth in the value of this sector is the result of increased prices as overall volume decreases.

Monaco delivers sponsor tonic for F1

By Jonathan Noble, 24 May 10, 10:51

The credit crunch may have forced Formula 1 to abandon for good the big bucks spending of recent years, but the Monaco Grand Prix earlier this month has delivered cause for optimism that the sport and...

BrandZ top 100 brands by value 2010

By Nicola Clark, 28 April 10, 08:00

View the complete top 100 table from Millward Brown Optimor's BrandZ study.

Biggest brands: Top 100 online advertisers 2010

By Adam Woods, 30 March 10, 12:00

While the recession cut a swathe through above-the-line media channels, digital marketing grasped the opportunity to prove itself, writes Adam Woods.

Biggest brands: Top 100 advertisers 2010

By Nicola Clark, 23 March 10, 10:00

Many major brands were forced to scale back their marketing budgets during 2009, allowing those that maintained or grew their adspend to take advantage of reduced media costs.