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Lexus to re-position around 'progressive luxury'

By Alex Brownsell, 23 December 10, 10:20

Toyota-owned premium car marque Lexus is to planning to unify its global marketing around the theme of "progressive luxury".

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.

US sues BP for Deepwater Horizon catastrophe

By Ed Owen, 16 December 10, 01:51

The US government has filed a civil suit against BP for the effects of the massive oil spill, triggered by the explosion of the Deepwater Horizon drilling rig in the Gulf of Mexico in April.

Hyundai readies 'modern premium' brand strategy

By Alex Brownsell, 16 December 10, 12:00

Hyundai is to roll-out a new brand strategy in the New Year as it shifts its marketing away from price towards brand-led messages.

Toyota recruits Supergrass singer Gaz Coombes for TV ad

By Alex Brownsell, 16 December 10, 10:50

Toyota is launching a TV ad campaign for its Yaris model featuring former Supergrass lead singer Gaz Coombes.

Halfords calls up 118 man for top marketing role

By Ed Owen, 14 December 10, 01:25

Car and cycle specialist Halfords has appointed Gerry Murphy, former chief executive of 118 118 owner The Number, as group brand marketing director.

Volkswagen to launch Discovery Channel idents

By Sarah Shearman, 14 December 10, 09:00

Volkswagen is rolling out a set of idents on the Discovery Channel on 20 December, as part of its integrated campaign to promote its Caddy van.

Harrods to showcase Lexus hybrid

By Ed Owen, 14 December 10, 09:10

Harrods will showcase the new Lexus hybrid car in its auto window, usually reserved for less-green supercars.

OFT cracks down on 'deceptive' promotional blogging

By Ed Owen, 13 December 10, 10:56

The Office of Fair Trading has won a pledge from blogging company Handpicked Media, that promotional blogs and tweets should fully disclose comments made in return for payment.

RAC launches Christmas breakdown gift cards

By Alex Brownsell, 13 December 10, 10:45

Breakdown cover provider RAC has launched what it claims to be the UK's first "breakdown gift card", targeting consumers in the build-up to Christmas.