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The evolution of decision making

By Richard Morris, 08 December 10, 08:00

How men's purchasing decisions change as they progress through different stages in life and the importance of their 'involvement' in those decisions is revealed in data from Carat's CCS study.

Renault launches first European iAd

By Sara Kimberley, 01 December 10, 03:46

Renault is launching Europe's first iAd tomorrow on Apple's mobile advertising platform to support the launch of the Twizy electric car.

Harry Potter helps BMW make 'cinema advertising history'

By Katherine Levy, 25 November 10, 04:05

BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad from a single film, thanks to the popularity of the latest Harry Potter movie.

Infiniti launches pan-European drive for new model

By Sara Kimberley, 26 October 10, 09:34

Infiniti, the premium performance car brand, is launching a pan-European campaign to promote its new model Infiniti M.

German companies block access to social networks

By Media Culpa, 25 October 10, 12:03

Two weeks ago, I blogged about how German car maker Porsche was blocking employees' access to social networks such as Facebook and Xing for fears of industrial espionage.

Nissan creates 'first-ever' Flash-enabled phone app

By Ben Bold, 18 October 10, 02:50

Nissan has developed what it claims is the first-ever Flash-enabled smartphone app, which can be viewed via a browser instead of being downloaded.

CREATIVE STRATEGY - Nissan shows that street cred doesn't come easy

By Simon S Kershaw, 06 October 10, 04:00

When you've worked in most kinds of agencies - advertising, design, digital, direct marketing, sales promotion - what do you learn about the various disciplines?

Faithless teams up with Shazam for album and tour launch

By Mark Banham, 04 October 10, 12:58

Dance group Faithless has partnered with the mobile music library Shazam to promote their UK tour and their new album 'The Dance' with TV ads across the UK.

Jaguar ditches Aussie ambassador over gay Twitter slur

By Staff, 07 September 10, 01:40

SYDNEY - Jaguar Australia has dropped its brand ambassador, Stephanie Rice, after the Olympic swimmer made homophobic comments on Twitter while a second brand, Davenport, was hit by a case of bad timi...