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Helen Edwards on Branding: No clear line of insight
Marketers should view with some scepticism the 'insights' presented to them by research agencies.
Profile: Shifting up a gear
John Thomson, marketing director of Toyota GB, has left its mass recall behind and hopes that consumers have too. Interview by Alex Brownsell.
Jaguar Land Rover overhauls sales and marketing management
Jaguar Land Rover has restructured its management and created four new board-level sales and marketing roles.
Nissan creates 'first-ever' Flash-enabled phone app
Nissan has developed what it claims is the first-ever Flash-enabled smartphone app, which can be viewed via a browser instead of being downloaded.
AA recruits John Cleese for home emergency ads
The AA is supporting its push into home emergency services with an ad campaign fronted by comedian John Cleese.
BAA to evict luxury car lottery operator
Airport operator BAA is to clear its terminals of the stands that offer passengers the chance to win luxury cars such as Aston Martins and Ferraris, in order to free up more space.
Helen Edwards on Branding: Xerox means business
The US corporation couldn't have a better leader than Ursula Burns as it aims to diversify its brand.
Sheilas' Wheels adds branded products
Women-only insurance brand Sheilas' Wheels, renowned for its singing 'sheilas' ads, is preparing to launch a range of branded products in an attempt to tap into fresh revenue streams.
CREATIVE STRATEGY - Nissan shows that street cred doesn't come easy
When you've worked in most kinds of agencies - advertising, design, digital, direct marketing, sales promotion - what do you learn about the various disciplines?
Two become one
Why are so many global brands merging their marketing and PR functions, asks Jane Bainbridge.
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