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Toyota readies marketing to combat recall crisis

By Alex Brownsell, 29 January 10, 09:30

LONDON - Toyota is preparing a series of marketing communications activity to salvage its brand reputation, as the carmaker faces recalling millions of defective vehicles.

Castrol scores Uefa Euro 2012 sponsorship deal

By Alex Brownsell, 28 January 10, 11:10

LONDON - Castrol has announced plans to sponsor the Uefa Euro 2012 tournament, to be held in Poland and Ukraine, as the brand looks to enhance its association with football.

Energy Saving Trust urges car makers to improve online green labelling

By Alex Brownsell, 27 January 10, 09:45

LONDON - Government-funded body the Energy Saving Trust has called on car manufacturers to begin using a standard fuel economy labelling system for their websites.

Saab brand saved following sale to Spyker

By Alex Brownsell, 27 January 10, 09:05

LONDON - General Motors (GM) has reached an agreement to sell its failing Saab marque to Dutch luxury car manufacturer Spyker.

Peugeot vehicle rental brand to hit streets of London

By Alex Brownsell, 26 January 10, 10:17

LONDON - Peugeot is investing millions of pounds in an ambitious promotional strategy based on a pay-as-you-go vehicle rental scheme called Mu.

Vauxhall marque stays as Opel launches new global strategy

By Alex Brownsell, 20 January 10, 08:45

LONDON - General Motors will continue to use the Vauxhall marque in the UK as part of a wider marketing vision spelled out by new Opel chief executive Nick Reilly.