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Hyundai Europe brings in Lexus marketing director

By Sarah Shearman, 29 September 10, 10:06

Hyundai Motor Europe has appointed former Lexus Europe head of product planning and marketing, Mark Hall, as its new marketing director.

Helen Edwards on Branding: Apple of their eye

By Helen Edwards, 29 September 10, 12:00

Marketers should stop trying to ape Silicon Valley's finest and focus on their own brands' heritage.

Mondeo returns to TV with 'inner beauty' ads

By Alex Brownsell, 28 September 10, 08:00

Ford of Europe is to launch the first new above-the-line marketing activity for its Mondeo model for four years, focusing on the "unseen benefits" of the family car.

Could your brand be the winner of Brand of the Year 2010?

By Staff, 24 September 10, 03:00

The Marketing Society is seeking nominations for its Brand of the Year 2010, which this year is in association with ITV.

Helen Edwards on Branding: The challenge of the dual

By Helen Edwards, 22 September 10, 12:00

Marketers shouldn't fear using multiple messages to communicate a brand's singular attributes.

Renault-Nissan to integrate PR and marketing functions

By Alex Brownsell, 21 September 10, 08:30

Car-making alliance Renault-Nissan is to unify its marketing and communications as it looks to achieve greater consistency across promotional activity.

Seat links with Channel 4 for AFP music show

By Mark Banham, 20 September 10, 09:30

Car marque Seat is to launch 'On Track with Seat' on Wednesday (22 September) on Channel 4, a new television show where Universal Music artists record a three-track session direct to vinyl, completing...

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

By Mark Banham, 16 September 10, 01:10

Apple's brand value has surged 37% but it has only charted a lowly 17th place in this year's annual Best Global Brands survey from Interbrand, some way behind the less fashionable IBM, Google and Micr...

Andrews takes Mazda UK marketing director role

By Mark Banham, 09 September 10, 03:50

Car marque Mazda has promoted Claire Andrews from senior marketing manager to UK marketing director as part of the recent restructure of the sales and marketing functions at the company.

Ford to use ice-climber film in S-MAX activity

By Sarah Shearman, 09 September 10, 08:00

Ford of Britain is channelling adspend for its S-MAX MPV away from outdoor ads and into an experiential campaign intended to position the model as innovative and technologic-ally advanced.