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VIDEO: Audi 'believes there is growth in the UK market', says Chambers
Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer, there is room for growth in the UK in 2012 and beyond.
Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane
The head of UK marketing for Audi is aiming to protect the brand's premium positioning while repeating its 2011 success, writes Alex Brownsell.
All Her Majesty's brands: 10 brands the Queen can't live without
To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwe...
Unilever personal care brands sponsor British Lotus F1 Team
Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever, are to sponsor British Formula 1 team Lotus in a multi-year deal.
Chrysler re-launches with £10m Super Bowl campaign
Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.
Honda backs Civic with £28m 'inspiration' campaign
Honda is to place the idea of inspiration at the core of its brand strategy with a £28m campaign promoting its ninth-generation Civic model, as the manufacturer looks to boost sales following a disapp...
RFU adopts player focus to tackle media setbacks
The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its marketing activities with plans to put player accessibility and "integrity" at the heart of its fresh app...
Who owns your Twitter followers?
Employees represent firms on social media, but who 'owns' the audience - user or brand, asks Rachel Barnes.
Marketing magazine revamps with new design, a picture cover and refreshed content
Marketing magazine has revamped its look and content for 2012, including a move to a picture cover created by ad agencies.
Interactive: Twelve ideas for 2012
As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months
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