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Honda plots to overhaul customers' online journeys
Honda is overhauling its digital presence in a bid to improve customers' online journeys.
Appointment to View: How the AA made its own horror film trailer
McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it...
Honda backs Civic with £28m 'inspiration' campaign
Honda is to place the idea of inspiration at the core of its brand strategy with a £28m campaign promoting its ninth-generation Civic model, as the manufacturer looks to boost sales following a disapp...
Mercedes-Benz seeks younger appeal through social media
Mercedes-Benz's recent efforts to connect with a younger audience are continuing with a move to sharpen up its social media presence.
Halfords poaches Asda's West for online push
Halfords is focusing on improving its online offering through the creation of a group digital director role, for which it has recruited Asda's operations director for new business and home shopping, C...
Toyota targets youth with personalised rap videos
Toyota is looking to extend its animated campaign for its Yaris model into the social media arena, as it looks to create a "deeper relationship" with younger drivers.
Aviva takes on Admiral with latest Paul Whitehouse ad
Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance product.
Stelios in car share venture
EasyJet founder Sir Stelios Haji-Ioannou has teamed up with Lastminute.com founder Brent Hoberman to launch a new car-sharing initiative, which he hopes will tap into consumers' environmental concerns...
Sales agencies stake a claim to digital prize
Sales promotions agencies are evolving beyond on-pack activity as they push their credentials for online work.
Rethinking the recommendation economy
Despite Facebook's efforts to make its ad platform more attractive, there is still much debate about the value of social-media recommendations, writes David Benady.
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