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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months

PROMOTIONAL FEATURE: Marketing Society Awards 2011

By Staff, 01 February 11, 11:11

As the 11 February deadline for entries to The Marketing Society Awards for Excellence 2011 approaches, we look at why you should be part of the annual event, which this year promises to be better tha...

RAC presents summer drive-ins for movie fans

By Joe Thomas, 15 July 10, 12:40

RAC is embarking on a new marketing strategy to engage drivers at its own events, rather than just on service station forecourts.

Special report: Experiential - From live to LOUD

By Robert McLuhan, 17 February 10, 12:00

Brand experiences can provide an entertaining distraction but they are limited in the number of people they reach. Now marketers are turning to digital to amplify live events and tap into a mass audie...

Marketing's Experiential Marketing League Table 2009

By Robert McLuhan, 13 August 09, 12:00

This year, Marketing has introduced a separate league for experiential agencies, reflecting the transformation of consumer sampling into a sophisticated discipline of its own.

Marketing's Field Marketing League Table 2009

By Robert McLuhan, 13 August 09, 11:00

Brands must work harder than ever to stand out in stores, so sales and merchandising skills are in high demand. This opportunity, however, is tempered by a downturn in NPD.

Brands on the beach: marketers use experiential events to target UK consumers holidaying at home

By Becky Wilkerson, 07 July 09, 08:30

LONDON - A weak pound, the shadow of the global recession and the promise of a sultry British summer has led many Britons to swap their trips abroad for a holiday at home.

Car firms see trade shows as a key platform for brands

By Dan Leahul, 06 November 08, 02:30

LONDON - In the face of the recession, car companies told Brand Republic they were resisting the temptation to cut back marketing spend and are looking to further invest budgets in trade shows -- watc...