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Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

BMW replaces Land Rover as RFU vehicle sponsor

By John Reynolds, 12 April 12, 11:55

The Rugby Football Union (RFU) has signed a four-year, multimillion-pound sponsorship deal with BMW as its official vehicle partner, replacing Land Rover.

Mini opens first UK 'store' at Westfield Stratford

By Alex Brownsell, 17 February 12, 09:30

BMW-owned car brand Mini has opened its first UK pop-up store at the Westfield Stratford shopping centre near the Olympic Park, as part of plans to activate its sponsorship of the 2012 Games.

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever, are to sponsor British Formula 1 team Lotus in a multi-year deal.

RFU adopts player focus to tackle media setbacks

By John Reynolds, 17 January 12, 08:30

The Rugby Football Union (RFU), the governing body of the sport in England, is overhauling its marketing activities with plans to put player accessibility and "integrity" at the heart of its fresh app...

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months

Ford extends Champions League sponsorship

By John Reynolds, 08 December 11, 12:18

Ford has extended its 20-year sponsorship of the UEFA Champions League by a further three years, and will mark next year's final in Munich by launching 'Champions' special-value models.

FA seeks sponsors for English National Football Centre

By John Reynolds, 09 November 11, 10:00

The Football Association (FA) is on the hunt for sponsors for its National Football Centre, due to open in 2013.

Vauxhall 'supports nation' with England football TV ad

By Ariane Osman and Alex Brownsell, 02 September 11, 08:48

Vauxhall has unveiled its first marketing campaign to promote its sponsorship of the England football team, claiming it is "supporting a nation" with the deal.

Vauxhall offers football hairdos on Facebook

By Sarah Shearman, 29 July 11, 04:30

Vauxhall is backing its Home Nations football sponsorship with the launch of a new Facebook page, featuring an app that lets users try out the hairstyles of iconic footballers such as Kevin Keegan and...