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Lewis Hamilton and Jenson Button star in Vodafone shoot

Vodafone has turned to its McLaren Mercedes F1 drivers Lewis Hamilton and Jenson Button to star in its latest promotional film for its VIP service.

Behind the IAB figures: Internet and TV benefit from recession

Online has once again proved itself to be a resilient and increasingly attractive medium for UK advertisers, with double-digit growth in spend propelled by display in 2010.

Audi to launch A7 Sportback ads during X Factor final

Audi is to launch a TV ad for its A7 Sportback model during the live final of 'The X Factor' on ITV1 this weekend (12 December).

Seat links with Channel 4 for AFP music show

Car marque Seat is to launch 'On Track with Seat' on Wednesday (22 September) on Channel 4, a new television show where Universal Music artists record a three-track session direct to vinyl, completing...

Andy Duncan joins luxury car retailer

Former Channel 4 chief executive and Unilever marketer Andy Duncan has joined high-end car retailer HR Owen as chief executive.

Mercedes 3D content to run on Sky

Sky's 3D channel is to screen on Sunday a short 3D film featuring Mercedes' supercar, the SLS, driven by ex-Formula 1 driver David Coulthard.

Faithless incorporates Fiat Punto Evo into music video

Dance act Faithless will launch a three-minute promotional video, funded by car marque Fiat, roadblocking the 9pm advertising break during Channel 4's 'Big Brother' this Sunday (15 August).

Volkswagen calls $220m US ad business review

NEW YORK - Volkswagen is to review its $220m (£134m) US advertising account held by Crispin Porter + Bogusky.

VW sponsors C4 adventure shows

LONDON - Volkswagen is backing Channel 4's new 'Adventure' programming strand as part of a six-figure deal to promote its range of vans.

Mitsubishi aims for laughs with ITV sponsorship deal

LONDON - Mitsubishi Motors has signed a sponsorship deal with ITV's You've Been Framed to launch on 31 January.

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