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VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, 10 February 12, 02:20

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer, there is room for growth in the UK in 2012 and beyond.

Experimentation with digital outdoor is on the rise

By David Benady, 30 September 11, 12:00

Digital outdoor is a medium in the ascendant as brands experiment, writes David Benady.

Trading places: this week's people moves

By Ben Bold, 24 June 11, 08:00

Grey London rejigs its management, Tim Lindsay joins D&AD and Skype unceremoniously axes a swathe of management including its top marketer, in BR's round-up of this week's people moves in advertising,...

Castrol uses cameras and digital billboards to talk directly to motorists

By Daniel Farey-Jones, 21 September 09, 08:40

LONDON - Castrol is combining speed camera technology with digital roadside billboards to tell around 200,000 drivers what the best oil for their vehicle is in a new ad campaign.

Brands on the beach: marketers use experiential events to target UK consumers holidaying at home

By Becky Wilkerson, 07 July 09, 08:30

LONDON - A weak pound, the shadow of the global recession and the promise of a sultry British summer has led many Britons to swap their trips abroad for a holiday at home.

DfT calls for increased car emission data visibility on outdoor ads

By Alex Brownsell, 20 January 09, 09:00

LONDON - The Department for Transport (DfT) has outlined its demands for advertisers to increase the visibility of CO2 emission and fuel economy information on outdoor ads.

New government billboard rules force car ads to carry large CO2, fuel economy data

By Alex Brownsell, 16 January 09, 02:15

LONDON - The Department for Transport (DfT) will demand that car advertisers increase the visibility of CO2 emission and fuel economy information on outdoor ads.

Car brands plan CO2 ad code

By Alex Brownsell, 27 August 08, 08:30

LONDON - Key figures from the car marketing industry will gather today to draw up a code of conduct for the presentation of data on CO2 and fuel economy in outdoor ads.

Outdoor industry braced for hit as DfT rules on emissions data

By Alex Brownsell, 24 June 08, 08:45

LONDON - The outdoor advertising industry is bracing itself for a loss of revenue as car advertisers look to shift spend away from the medium to avoid being forced to include CO2-emission and fuel-eco...