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Brands line up for final slice of Harry Potter

By Maisie McCabe, 15 June 11, 08:55

Anchor butter, LG and Audi are among the brands that have seized the chance to advertise during the opening week of the final Harry Potter film, released on 15 July and expected to deliver 4.9 million...

Matt Damon film delivers 1.4m impacts for Jaguar

By Katherine Levy, 10 March 11, 03:57

'The Adjustment Bureau' starring Matt Damon has, in its opening weekend, helped an ad for Jaguar gain 1.4 million impacts, according to unofficial figures from Digital Cinema Media.

Harry Potter helps BMW make 'cinema advertising history'

By Katherine Levy, 25 November 10, 04:05

BMW made "cinema advertising history" at the weekend by attracting the most exposure for any ad from a single film, thanks to the popularity of the latest Harry Potter movie.

Toy Story 3 delivers 2.3 million impacts for Mazda

By Katherine Levy, 29 July 10, 03:17

The first weekend of 'Toy Story 3' helped a 3D ad from Mazda deliver 2.3 million impacts last weekend, according to estimated figures from Digital Cinema Media.

Honda to premiere road trip documentary

By Alex Brownsell, 13 July 10, 09:55

Honda is launching a documentary film in partnership with online cinema community Future Shorts.

Ford Galaxy sponsors summer cinema screenings

By Maisie McCabe, 02 July 10, 09:00

Ford is to sponsor a series of family outdoor cinema screenings at stately homes in August and September, to promote the release of its latest Galaxy model.

Honda launches cinema campaign alongside Avatar film release

By Sarah Johnson, 15 December 09, 10:25

LONDON - Honda is launching a cinema campaign to coincide with the release of James Cameron's Avatar, promoting its Civic model.

BR Video: Bond's back but which brands are most associated with 007?

By Nikki Sandison and Jacquie Bowser, 31 October 08, 11:00

LONDON - Aston Martin and Omega watches are the brands most associated with James Bond according to members of the public interviewed in the latest Brand Republic Video -- watch it now.

P&G widens lead over Unilever among top 100 advertisers

By Amanda Nottage, 19 February 08, 08:45

LONDON - Procter & Gamble has upped its advertising spend nearly 13% to remain the UK's biggest spender on above-the-line advertising.

Volvo introduces interactive gaming to cinemas

By Nikki Sandison, 10 October 07, 11:00

LONDON - Cinema audiences will become human joysticks in an interactive gaming experience created by Volvo to launch its XC70 estate model and to promote its 'Life is better lived together' brand mess...