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Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as they move to reach the growing number of consumers using mobile devices to interact online, according to...

Trading places: this week's people moves

By Ben Bold, 24 June 11, 08:00

Grey London rejigs its management, Tim Lindsay joins D&AD and Skype unceremoniously axes a swathe of management including its top marketer, in BR's round-up of this week's people moves in advertising,...

Behind the IAB figures: Internet and TV benefit from recession

By Arif Durrani, 29 March 11, 08:20

Online has once again proved itself to be a resilient and increasingly attractive medium for UK advertisers, with double-digit growth in spend propelled by display in 2010.

Peugeot uses mobile to promote 107, 207 and 308 models

By Maisie McCabe, 05 March 10, 03:40

LONDON - Car manufacturer Peugeot has launched a mobile ad campaign that promotes its 107, 207 and 308 models and allows drivers to book a test drive via their phones.

ITV World Cup coverage to be sponsored by Hyundai and Lucozade

By Daniel Farey-Jones, 09 December 09, 12:00

LONDON - ITV's football World Cup coverage will be jointly sponsored by Hyundai and Lucozade Sport.

Samsung seeks single agency for £23m advertising task

By Fiona Ramsay, 27 October 09, 08:45

LONDON - Samsung Electronics is reviewing its £23m UK ad account, with the aim of consolidating its brand and product advertising work for 2010 into a single retained agency.

Yahoo! and Nissan team up to highlight 'simplicity' campaign

By Ben Bold, 02 September 09, 02:15

LONDON - Nissan has teamed up with Yahoo! to launch a six-month pan-European mobile and online campaign promoting the car firm's Simplicity proposition.

PistonHeads launches mobile version of site

By Staff, 26 August 09, 11:40

LONDON - PistonHeads, the website dedicated to those who love fast cars, has launched a mobile version of the site that works on more than 400 different devices.

Music from Castrol ad released as a single

By Miranda Fitzgerald, 21 August 08, 10:15

LONDON - Motor oil brand Castrol is aiming to top the charts with a single created using its 1980s ad theme tune.

Nissan uses mobile gaming for Rogue campaign

By Paul McNally, 11 October 07, 03:40

LONDON - Car manufacturer Nissan has unveiled a US mobile marketing campaign to support the launch of its new compact four-wheel-drive, the Nissan Rogue.