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Halfords poaches Asda's West for online push
Halfords is focusing on improving its online offering through the creation of a group digital director role, for which it has recruited Asda's operations director for new business and home shopping, C...
Stelios in car share venture
EasyJet founder Sir Stelios Haji-Ioannou has teamed up with Lastminute.com founder Brent Hoberman to launch a new car-sharing initiative, which he hopes will tap into consumers' environmental concerns...
BMW ramps up ecommerce offering with eBay store
BMW, the car manufacturer, is launching a store on eBay UK to meet demand from motoring enthusiasts looking to buy original car parts online.
Brand loyalty not an issue for online car buyers
LONDON - Nearly 70% of consumers lack brand loyalty when looking online for a new car, according to a new report by motor specialist Auto Trader.
Peugeot launches personalised pan-European CRM portal
LONDON - Peugeot has launched a new website for its customers through digital and eCRM specialist Underwired.
GM to sell new cars on eBay
LONDON - US car manufacturer General Motors is partnering with online auction eBay to create a new car e-commerce website.
Poll: Britain becomes a nation of online shoppers
LONDON - More than 11 million Britons are now shopping online at least twice a week, according to new research, with clothing, books, CDs and DVDs among the most popular favourite items.
The impact of Google's first 10 years on marketing
LONDON - There was plenty for media pundits and advertisers to get excited about in 1998. Emap launched glossy women's monthly Red, ITV2 arrived on our screens and Associated Newspapers' announcement ...
Northcliffe Media campaign highlights benefits of selling cars both online and in print
LONDON - Northcliffe Media has unveiled a new advertising campaign to support the launch of Motors.co.uk across online and print brands.
VW rethinks UK digital strategy
LONDON - Volkswagen has overhauled its UK digital marketing schedule to focus on its revamped web portal.
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