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Volkswagen readies email 'driving' campaign

By Ed Owen, 07 March 11, 03:40

Volkswagen is launching an email campaign later this week to promote its range of cars, using typography that encourages the viewer to scroll and steer the message across the screen.

Clash-Media shuts UK trading operation

By John Reynolds, 23 July 10, 03:51

Clash-Media, the lead-generation company, closed its UK trading operation today (23 June), with nine redundancies.

Yahoo! and Nissan team up to highlight 'simplicity' campaign

By Ben Bold, 02 September 09, 02:15

LONDON - Nissan has teamed up with Yahoo! to launch a six-month pan-European mobile and online campaign promoting the car firm's Simplicity proposition.

British heatwave inspires online push for new Mini Convertible

By Noelle McElhatton, 25 August 09, 09:44

LONDON - Mini is capitalising on the current hot weather with an email campaign for its new Mini Convertible to encourage test drives.

Carlson creates 'tick the boxes' online campaign for Hyundai

By Noelle McElhatton, 12 June 09, 10:46

LONDON - Hyundai has launched an email campaign for warm prospects to encourage test drives.

Six steps to boosting online sales conversion

By Mark Patron, 21 May 09, 03:58

The best way to overcome the fatigue of consumers bombarded by email and improve your ROI is behavioural email, says RedEye's Mark Patron

Volvo launches DM campaign through EHS Brann

By Ben Bold, 20 February 09, 12:15

LONDON - EHS Brann Cirencester has created an integrated campaign for Volvo's new DRIVe range of cars under the brand's "life is better lived together" slogan.

TMW to develop eCRM programme for Nissan Europe

By Jacquie Bowser, 12 January 09, 12:40

LONDON - Nissan Europe has appointed digital and direct agency TMW to develop an eCRM programme for the business.

Vauxhall Agila - Car brand repositions model

By Sarah Johnson, 01 September 08, 12:00

When Vauxhall launched the second generation Agila it had to get the attention of a new audience and establish the redesigned model in a competitive market segment - the 'supermini'.

The best of digital marketing - channel breakdown video webcast

By SpeakersChannel.tv, 04 August 08, 05:42

Senior representatives of the British Army, The Economist and Match.com are among those contributing in SpeakersChannel.tv's latest video on digital marketing.