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Toyota launches digital teaser campaign for its latest sports car

By Sarah Shearman, 25 May 12, 11:42

Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.

Ford turns social to crowdsource mobile-vehicle innovations

By Ed Owen, 27 February 12, 11:48

Car giant Ford has invited developers, technology 'fans' and other digital experts to submit ideas for new ways whereby vehicles and mobile phones can interact in the future, at Barcelona's Mobile Wor...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands overestimating how much content consumers want? David Benady unveils the bigges...

Halfords poaches Asda's West for online push

By Matthew Chapman, 17 January 12, 09:21

Halfords is focusing on improving its online offering through the creation of a group digital director role, for which it has recruited Asda's operations director for new business and home shopping, C...

Europcar launches its first TV ads in £2.5m campaign

By Ben Bold, 03 June 11, 09:09

Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign to promote the firm's new "freeDeliver" service, which delivers and collects customers' rental cars.

Hugo Boss and McLaren launch online contest to dress Hamilton and Button

By Sarah Shearman, 30 March 11, 12:14

McLaren and Hugo Boss are marking their 30-year sponsorship partnership with a novel online competition, where the prize is designing Formula 1 race overalls for Lewis Hamilton and Jenson Button.

OFT cracks down on 'deceptive' promotional blogging

By Ed Owen, 13 December 10, 10:56

The Office of Fair Trading has won a pledge from blogging company Handpicked Media, that promotional blogs and tweets should fully disclose comments made in return for payment.

Range Rover signs up 40-plus celebs to tweet Evoque model

By Ben Bold, 25 October 10, 08:47

Range Rover is tapping into the power of Twitter with the recruitment of more than 40 trendsetters, including model Daisy Lowe and former 'GMTV' presenter Ben Shephard, to tweet about the new Evoque 4...