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Web lowers cost of brand-funded content but quality remains an issue

By Jeremy Lee, 22 April 08, 09:30

LONDON - The impending launch of a Dove-branded internet TV channel in the UK indicates that advertisers are seizing the opportunities presented by the growth in digital media, which has significantly...

Honda portal to offer car clips on web-TV

By Gareth Jones, 20 November 07, 08:45

LONDON - Honda will this week launch a branded internet TV channel featuring a mix of films, video clips and ads aimed at car enthusiasts.

Mercedes in online 'iTV' ad

By Gareth Jones, 04 September 07, 08:30

LONDON - Mercedes-Benz is rolling out a digital campaign for its C-Class range based on an interactive TV ad format.

Jeep to launch interactive TV competition for Patriot

By Alex Donohue, 08 August 07, 01:55

LONDON - Chrysler Group's Jeep brand has teamed up with outdoor activities retailer Snow+Rock to launch an interactive TV campaign.

Press green button for the future

By Gareth Jones, 13 March 07, 08:30

LONDON - Sky is leading the charge in offering TV opportunities more relevant and convenient for viewers

Shell rolls out environmentally conscious ad campaign

By Joanne Payne, 01 March 07, 09:00

LONDON - Shell has launched an environmentally conscious global marketing campaign featuring a series of long-format dramatised films showing how the company contributes to a responsible energy future...