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Europcar launches its first TV ads in £2.5m campaign

By Ben Bold, 03 June 11, 09:09

Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign to promote the firm's new "freeDeliver" service, which delivers and collects customers' rental cars.

Motors.co.uk pushes stress-busting positioning with in-car Tai Chi

By Jennifer Whitehead, 06 August 10, 09:30

Used-car website Motors.co.uk, part of Associated Newspapers, is building on its brand proposition to take the stress out of car buying with the UK's first in-car Tai Chi guide and events.

Mindshare appointed to Volvo digital strategy

By Dan Leahul, 30 April 09, 11:15

LONDON - Volvo has appointed Mindshare to deliver its natural search, digital PR and social media strategy for 2009 and beyond in the UK.

Brands fight bloggers with 'fact' websites

By Bill Britt, 09 September 08, 09:00

LONDON - General Motors, the world's biggest car manufacturer, under siege from online gossip about the state of its business, this week came out fighting with the launch of a website designed to make...