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My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

Royal Mail price hikes expected to hit DM budgets

By Ed Owen, 22 December 10, 11:20

Price hikes proposed by the Royal Mail prior to a privatisation next year will hit agencies' direct marketing budgets, according to direct mail specialists Post Switch.

VW creates augmented reality Golf Match

By Sarah Shearman, 27 August 10, 01:10

Volkswagen has launched an augmented reality campaign to promote the features of its Golf Match model, to new car buyers and Golf prospects.

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

By Graham Cooper, 12 July 10, 11:44

While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper

CREATIVE STRATEGY - Can Direct Line cut through the consumer apathy surrounding insurance brands?

By Simon S Kershaw, 10 November 09, 04:41

Insurance providers are an unlovable lot, argues Simon Kershaw, for whom insurance = rip off. But does a mailer from Direct Line manage to engage at least?

Hyundai launches UK mail campaign as it scoops Marketer of the Year award in the US

By Noelle McElhatton, 09 November 09, 02:01

LONDON - A new direct marketing campaign for Hyundai, one of the UK's best selling car makers, encourages recipients to determine what's important to them when choosing a car, using a branded highligh...

How can Lexus shout 'understatement'?

By Simon S Kershaw, 23 October 09, 11:56

CRITIQUE - The average Lexus driver exudes a quiet confidence. They have cash, but don't flaunt it. This presents the marque's direct marketing with an interesting challenge, as Simon Kershaw discover...

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

By Noelle McElhatton, 15 October 09, 02:22

They work for household brand names, have power of life and death over agencies and suppliers but they themselves have had a torrid year. Or have they?