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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

From DM Bulletin to Data and Direct Bulletin

By Daniel Farey-Jones, 13 October 11, 02:20

Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to the...

Nissan turns to Indicia for data insight

By Daniel Farey-Jones, 30 March 11, 01:06

Nissan has appointed direct and digital agency Indicia to provide data analytics and insight for its CRM programme, which is led creatively by TMW.

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

By Graham Cooper, 12 July 10, 11:44

While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper

Peugeot's multi-tasking game gathers phone numbers

By Jennifer Whitehead, 06 November 09, 11:05

LONDON - Euro RSCG 4D Digital has created a game challenging people to multi-task on their computer and phone as part of a push to launch the Peugeot 3008 Crossover.

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

By Noelle McElhatton, 15 October 09, 02:22

They work for household brand names, have power of life and death over agencies and suppliers but they themselves have had a torrid year. Or have they?

DVLA overhauls data security

By Noelle McElhatton, 08 September 09, 07:30

LONDON - The Driver and Vehicle Licensing Agency (DVLA) has overhauled its data security systems over the past year, the organisation claims in its annual report.

New database targets 1m prospects for car scrappage allowance

By Noelle McElhatton, 04 June 09, 10:47

LONDON - Scientia Data has launched an automotive prospect file called Active Auto 10-Year in response to the government's Scrappage Incentive Allowance (SIA).

Volvo uses full range of response channels for new C70 launch

By Noelle McElhatton, 14 May 09, 12:00

LONDON - Volvo is mounting two multi-channel campaigns this month to promote the Volvo C70 Ice White model, as well as the ongoing DRIVe campaign.

Vauxhall expands data with safety recall prize draw

By Daniel Farey-Jones, 10 February 09, 01:45

LONDON - Vauxhall has been able to gather data on second and third vehicle users through an online prize draw flagged to vehicle owners when their cars are recalled for safety repairs.