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Chrysler re-launches with £10m Super Bowl campaign

By Alex Brownsell, 03 February 12, 01:15

Car brand Chrysler is kicking off a £10m campaign to re-launch the brand in the UK, starting with a TV ad breaking during this weekend's Super Bowl.

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

Think BR: CRM and a sledgehammered Lamborghini

By David Rolfe, 01 June 11, 10:15

For luxury brands, getting the basics right is the bare minimum, writes David Rolfe, client services director, Snowball.

TMW delivers Nissan after-care CRM drive

By Ed Owen, 14 April 11, 01:15

TMW has launched a CRM drive for Nissan,'You + Nissan Care', across direct mail and email to highlight after-sales care.

PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights

By Graham Cooper, 12 July 10, 11:44

While consumers are increasingly turned off by unsolicited email messages, direct mail is still getting results - for offline and online brands, writes OnePost's Graham Cooper

Honda launches online customer panel through HS&P

By Jacquie Bowser, 04 December 09, 02:20

LONDON - Relationship marketing agency HS&P has launched an online CRM and research tool for Honda that gives the manufacturer instant feedback on key issues that are important to its customers.

BSkyB, the COI or Tesco: who are direct marketing's most powerful clients?

By Noelle McElhatton, 15 October 09, 02:22

They work for household brand names, have power of life and death over agencies and suppliers but they themselves have had a torrid year. Or have they?