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Ford launches pan-European 'social influencer' campaign

By Sarah Shearman, 10 May 12, 10:19

Ford is targeting "social influencers" in the automotive sector with a "perks" scheme, as it looks to drum up awareness around the launch of its new B-Max people carrier vehicle.

VIDEO: Audi 'believes there is growth in the UK market', says Chambers

By Ben Hall, 10 February 12, 02:20

Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer, there is room for growth in the UK in 2012 and beyond.

Appointment to View: How the AA made its own horror film trailer

By Georgina Brazier, 06 February 12, 08:00

McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it...

PistonHeads appoints Dan Trent as editor

By Matthew Chapman, 20 October 11, 03:40

Haymarket Media Group has appointed Dan Trent as editor of motoring website PistonHeads.com.

Behind the IAB figures: Internet and TV benefit from recession

By Arif Durrani, 29 March 11, 08:20

Online has once again proved itself to be a resilient and increasingly attractive medium for UK advertisers, with double-digit growth in spend propelled by display in 2010.

Range Rover signs up 40-plus celebs to tweet Evoque model

By Ben Bold, 25 October 10, 08:47

Range Rover is tapping into the power of Twitter with the recruitment of more than 40 trendsetters, including model Daisy Lowe and former 'GMTV' presenter Ben Shephard, to tweet about the new Evoque 4...

Faithless teams up with Shazam for album and tour launch

By Mark Banham, 04 October 10, 12:58

Dance group Faithless has partnered with the mobile music library Shazam to promote their UK tour and their new album 'The Dance' with TV ads across the UK.

Ford chooses Facebook to reveal latest Explorer model

By Sarah Shearman, 26 July 10, 04:12

Ford is the first car manufacturer to use Facebook rather than an auto show to reveal a new model, its Explorer SUV.

Honda to premiere road trip documentary

By Alex Brownsell, 13 July 10, 09:55

Honda is launching a documentary film in partnership with online cinema community Future Shorts.

BR Video: Public debates practicality of electric cars

By Jacob Mathias, 07 July 10, 09:30

Electric cars are catching people's attention, with some indicating they are considering making the switch next time they buy a car, according to our latest BR video.