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Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Toyota brings 'Always a Better Way' global positioning to UK

By Alex Brownsell, 09 May 12, 08:30

Toyota is set to bring its UK marketing into line with its 'Always a Better Way' global corporate vision, as it looks to move on from its 2010 vehicle-recall crisis.

Marketing's top five Jubilee initiatives

By John Reynolds, 08 May 12, 10:43

As the Queen's Diamond Jubilee approaches, brands are trying to outdo each other by celebrating the occasion with tailored brands to mark the occasion. Here Marketing looks at five of the best.

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Audi presents brand manifesto in global campaign

By Alex Brownsell, 18 April 12, 08:30

Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its 'Vorsprung Durch Technik' strapline.

SEAT looks to make 'virtue' of Spanish origins with new strategy

By Alex Brownsell, 17 April 12, 08:30

Spanish car-maker SEAT is revamping its marketing strategy in an effort to improve brand perception outside Spain.

Jaguar unveils global 'alive' strategy

By Alex Brownsell, 02 March 12, 08:30

Jaguar has kicked off a global marketing campaign to relaunch itself as a brand that makes drivers feel "alive".

Mini opens first UK 'store' at Westfield Stratford

By Alex Brownsell, 17 February 12, 09:30

BMW-owned car brand Mini has opened its first UK pop-up store at the Westfield Stratford shopping centre near the Olympic Park, as part of plans to activate its sponsorship of the 2012 Games.

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

Rexona (Sure in the UK) and Clear, the deodorant and anti-dandruff brands owned by Unilever, are to sponsor British Formula 1 team Lotus in a multi-year deal.

Interactive: Twelve ideas for 2012

By Nicola Clark, 10 January 12, 10:00

As the industry faces a period of unprecedented economic social and economic flux, Nicola Clark examines the consumer issues that will affect marketers most over the coming 12 months