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Peugeot targets younger drivers with YouTube push

By Alex Brownsell, 16 April 12, 09:00

Peugeot is looking to promote its new 208 model to younger drivers with an online campaign featuring YouTube sensation dancer Marquese Scott.

Ford turns social to crowdsource mobile-vehicle innovations

By Ed Owen, 27 February 12, 11:48

Car giant Ford has invited developers, technology 'fans' and other digital experts to submit ideas for new ways whereby vehicles and mobile phones can interact in the future, at Barcelona's Mobile Wor...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands overestimating how much content consumers want? David Benady unveils the bigges...

Appointment to View: How the AA made its own horror film trailer

By Georgina Brazier, 06 February 12, 08:00

McCann London took inspiration from horror movies for its recent campaign for the AA's Home Emergency Response service, showing a suburban family under attack from Jack Frost. We take a look at how it...

Honda backs Civic with £28m 'inspiration' campaign

By Alex Brownsell, 24 January 12, 08:30

Honda is to place the idea of inspiration at the core of its brand strategy with a £28m campaign promoting its ninth-generation Civic model, as the manufacturer looks to boost sales following a disapp...

Toyota targets youth with personalised rap videos

By Alex Brownsell, 06 January 12, 09:00

Toyota is looking to extend its animated campaign for its Yaris model into the social media arena, as it looks to create a "deeper relationship" with younger drivers.

Mercedes targets younger audience with 'bold' online film

By Alex Brownsell, 11 November 11, 08:30

Mercedes-Benz is launching a new UK marketing campaign to better target younger consumers.

VW launches Golf GTI viral anniversary work

By Alex Brownsell, 09 November 11, 10:00

Volkswagen (VW) is rolling out its biggest UK social-media campaign to date to promote the 35th anniversary of its 'hot hatch' Golf GTI.

Honda bikes hires Tinchy Stryder to target teens

By Matthew Chapman, 08 November 11, 10:20

Honda's motorbike division is targeting 14- to 18-year-olds with a pan-European campaign starring rapper Tinchy Stryder.

Europcar launches its first TV ads in £2.5m campaign

By Ben Bold, 03 June 11, 09:09

Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign to promote the firm's new "freeDeliver" service, which delivers and collects customers' rental cars.