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Europcar launches its first TV ads in £2.5m campaign

By Ben Bold, 03 June 11, 09:09

Europcar is launching what it claims is its first-ever TV ad, a £2.5m singing-and-dancing campaign to promote the firm's new "freeDeliver" service, which delivers and collects customers' rental cars.

Behind the IAB figures: Internet and TV benefit from recession

By Arif Durrani, 29 March 11, 08:20

Online has once again proved itself to be a resilient and increasingly attractive medium for UK advertisers, with double-digit growth in spend propelled by display in 2010.

Disney and Fiat first to run ads on Google images

By Sarah Shearman, 30 November 10, 08:00

Disney, Fiat and Mazda are among the first UK advertisers to run ads alongside image searches on Google.

Google's search switch sparks 'bid spike' fears

By Sarah Shearman, 10 August 10, 08:00

Brands have attacked Google's plans to relax its trademark policy, which search marketing experts say may cause the price of some pay-per-click ads to double.

Yahoo! and Nissan team up to highlight 'simplicity' campaign

By Ben Bold, 02 September 09, 02:15

LONDON - Nissan has teamed up with Yahoo! to launch a six-month pan-European mobile and online campaign promoting the car firm's Simplicity proposition.

Mindshare appointed to Volvo digital strategy

By Dan Leahul, 30 April 09, 11:15

LONDON - Volvo has appointed Mindshare to deliver its natural search, digital PR and social media strategy for 2009 and beyond in the UK.

EasyCar.com assigns SEO account

By Fiona Ramsay, 16 October 08, 05:36

LONDON - EasyCar.com has appointed search engine optimisation and online brand agency LBi Netrank to boost its customer base by improving the site's search engine ranking as part of its online marketi...

The impact of Google's first 10 years on marketing

By Robert Gray, 16 September 08, 08:40

LONDON - There was plenty for media pundits and advertisers to get excited about in 1998. Emap launched glossy women's monthly Red, ITV2 arrived on our screens and Associated Newspapers' announcement ...

The best of digital marketing - channel breakdown video webcast

By SpeakersChannel.tv, 04 August 08, 05:42

Senior representatives of the British Army, The Economist and Match.com are among those contributing in SpeakersChannel.tv's latest video on digital marketing.