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Peugeot targets younger drivers with YouTube push

By Alex Brownsell, 16 April 12, 09:00

Peugeot is looking to promote its new 208 model to younger drivers with an online campaign featuring YouTube sensation dancer Marquese Scott.

Citroen ties up with Facebook for 'first' crowsourced production vehicle

By Alex Brownsell, 03 April 12, 11:45

Citroen is collaborating with Facebook on an app that allows users to create a new version of its C1 city car, in what it claims is the first crowdsourced production vehicle in the UK.

Brand barometer: Luxury cars, which one is most prominent online?

By Gemma Charles, 30 March 12, 08:00

Jaguar is the subject of the largest number of discussions, with Porsche in second place

Ford turns social to crowdsource mobile-vehicle innovations

By Ed Owen, 27 February 12, 11:48

Car giant Ford has invited developers, technology 'fans' and other digital experts to submit ideas for new ways whereby vehicles and mobile phones can interact in the future, at Barcelona's Mobile Wor...

The seven sins of content marketing

By David Benady, 22 February 12, 12:00

Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands overestimating how much content consumers want? David Benady unveils the bigges...

Honda backs Civic with £28m 'inspiration' campaign

By Alex Brownsell, 24 January 12, 08:30

Honda is to place the idea of inspiration at the core of its brand strategy with a £28m campaign promoting its ninth-generation Civic model, as the manufacturer looks to boost sales following a disapp...

Mercedes-Benz seeks younger appeal through social media

By Sarah Shearman, 19 January 12, 08:53

Mercedes-Benz's recent efforts to connect with a younger audience are continuing with a move to sharpen up its social media presence.

Toyota targets youth with personalised rap videos

By Alex Brownsell, 06 January 12, 09:00

Toyota is looking to extend its animated campaign for its Yaris model into the social media arena, as it looks to create a "deeper relationship" with younger drivers.

Aviva takes on Admiral with latest Paul Whitehouse ad

By Alex Brownsell, 04 January 12, 10:32

Aviva is looking to take on rival Admiral with an ad campaign to support its new MultiCar insurance product.

Rethinking the recommendation economy

By David Benady, 18 November 11, 12:00

Despite Facebook's efforts to make its ad platform more attractive, there is still much debate about the value of social-media recommendations, writes David Benady.