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Mobile adspend soars 157% as FMCG and retail brands follow consumers

By Sarah Shearman, 20 March 12, 08:25

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as they move to reach the growing number of consumers using mobile devices to interact online, according to...

Halfords poaches Asda's West for online push

By Matthew Chapman, 17 January 12, 09:21

Halfords is focusing on improving its online offering through the creation of a group digital director role, for which it has recruited Asda's operations director for new business and home shopping, C...

Appointment to view: Volkswagen adopts AR for Beetle billboard stunt

By Sarah Johnson, 26 October 11, 08:30

Volkswagen Canada has used augmented reality (AR) to bring its outdoor advertising to life, showing its 2012 Beetle model doing stunts when viewed through a mobile device. Here's how the technology wo...

Behind the IAB figures: Internet and TV benefit from recession

By Arif Durrani, 29 March 11, 08:20

Online has once again proved itself to be a resilient and increasingly attractive medium for UK advertisers, with double-digit growth in spend propelled by display in 2010.

Andrew Walmsley on Digital: Mobile's game-changer

By Andrew Walmsley, 23 March 11, 12:00

Mobile apps that make normally mundane experiences fun for users have potential for marketers.

Faithless teams up with Shazam for album and tour launch

By Mark Banham, 04 October 10, 12:58

Dance group Faithless has partnered with the mobile music library Shazam to promote their UK tour and their new album 'The Dance' with TV ads across the UK.

Volkswagen and Argos drive into BR app chart

By Staff, 25 May 10, 03:30

LONDON - It's all change in the BR branded app chart this week, with Pringoooals and Britain's Got Talent making way for a host of new entries from the likes of Argos, Virgin Atlantic and Volkswagen.